SABMiller logo

News

A coin from 1842 symbolizes the Kulaťák values, which live on in the never ending continuity of production of Pilsner Urquell lager (Translation)

23 November 2009

True values live on.

Prague, November 19, 2009 - In our modern world, traditional values are disappearing, and that is probably what drives us to study our roots. In the history of the Czech Republic, there are only a few brands that can pride themselves on their renown and a never ending continuity.

The grand opening celebration of the Pilsner Urquell Original Restaurant Kulaťák culminated with a toast, and the presentation of a symbolic gift.  Senior business brewer of the Plzeňský Prazdroj, Václav Berka, gave representatives of restaurant management a coin from 1842 on a copy of the historic architectural floor plan of Vítězné Square.

"We have been producing Pilsner Urquell in Plzeň since 1842. While the coin from this year is no longer valid and has lost its original value, the beer, which was brewed for the first time in the same year, has retained its value, even increased it, and is brewed to this day, and will continue to be brewed based on original recipes, using traditional ingredients. This is the secret to the success and long lasting value of Pilsner lager," Václav Berka explains the symbolism behind the artifact which will decorate the new Pilsner Urquell Original Restaurant Kulaťák, and adds: "It is fascinating to imagine all of the changes in Czech society since 1842. On the other hand, many things that were unique at the time have not retained their original quality; they did not need changing, and care should have been taken to maintain that initial level of quality."


Pilsner Urquell Original Restaurant Kulaťák
Vítězné náměstí 820/12      
Praha 6                                     
Ph. no: 773 973 037       
www.kulatak.cz, info@kulatak.cz

Plzeňský Prazdroj, a. s.
Vojtěch Kleisner
Chain restaurant specialist
Plzeňský Prazdroj, a. s.

Pilsner Urquell Original Restaurant is a project by Plzeňský Prazdroj.
Individual restaurants in the Pilsner Urquell Original Restaurant chain have owners or are managed and they are run based on a contract with Plzeňský Prazdroj, a. s. The brewery does not own the restaurants, it only allows the use of characteristic symbols, elements and logos based on clearly defined conditions. The owner is, from a business perspective, a customer and business partner like any other consumer.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 
 
Note, the news release was first published in its local market on 19th November.
 

Back to news index