Coors Light and Daddy Yankee Partner to Promote Latest Single, "Grito Mundial"
11 November 2009
For more information, contact:
Nevarez Public Relations
CHICAGO (November 11, 2009) - Coors Light and Daddy Yankee are teaming up to promote the artist's release of a new single, "Grito Mundial," as a prelude to the launch of his new album, "Daddy Yankee Mundial," slated to be on the market in early 2010.
Coors Light En Exclusiva (In Exclusive) is a series of VIP events taking place in six cities across the country where legal-drinking-age fans will have the opportunity to meet and greet the Latin superstar.
The first release event will kick off in Orlando, November 18 where hundreds of adults gain access to the intimate and exclusive appearance through a text messaging and/or radio promotion. The Grammy-award winning artist will then travel to Houston, Dallas, New York, Philadelphia and Chicago to meet and greet fans En Exclusiva.
"We know how popular Daddy Yankee is within the Hispanic community, and an opportunity to meet him, up close, in an exclusive environment is a real thrill to loyal fans," said Pamela Palacios, associate brand manager for Coors Light. "This will be a once-in-a-lifetime experience for some very lucky people, thanks to the world's most refreshing beer."
The En Exclusiva single release event of the Grammy Award-winning artist provides a powerful reassertion of Daddy Yankee's commitment to the urban movement that has been the artist's signature since he began his career more than 10 years ago.
This is the second year that Coors Light has partnered with Daddy Yankee. The brand sponsored the U.S. debut of his CD, "Talento de Barrio," in 2008 by hosting CD release events in New York, Orlando and Dallas.
The six-city tour is being supported this year via retail, text messaging and radio promotions that provide opportunities for fans to receive a VIP ticket to meet Daddy Yankee.
About Daddy Yankee
Daddy Yankee has sold over eight million copies and has won more than 35 awards, including a Latin Grammy. He has been distinguished as the only urban artist to maintain number one status for so long. His business savvy compels him to create his own fragrance for men, "Daddy Yankee" and this spring his fragrance for women. This last venture makes him the first Puerto Rican artist to break into this market.
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