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Radegast lured a record-breaking number of visitors (Translation)

22 October 2009

Nošovice, October 21, 2009 - A visit to the brewery which brews the favorite Moravian beer becomes more and more attractive. In spite of fewer tourists due to the financial crisis, the number of tourists in the last six months was higher by 12 % from January of last year; more than 7,500 tourists visited Nosovice. The most modern brewery in the Czech Republic also welcomed 900 foreigners. The unique experience in the Nošovice brewery is the chance to see traditional brewing of the most popular Moravian beer in its own environment; it isn't shown in an isolated tourist center.

The Radegast brewery is a favorite tourist destination for the Moravian-Silesian region. From the beginning of this year through the end of September, it was visited by 7,653 people. In the same period in 2008, the brewery was visited by 5,879 people.

A tour of the Nošovice brewery means that you try for yourself a brewing process of the most popular beer in Moravia. "The beer industry is part of the food industry and we have to meet strict hygienic norms. In spite of that, we are able to have a tour go through the beer production, so that visitors can take with them a true experience about how the most popular Moravian beer is brewed. During the tour visitors can literally look over the shoulders of our employees and this way they have an exceptional experience," explains manager of the Radegast brewery, Ivo Kaňák.

A popular moment of the tour through the Radegast brewery is the end of the excursion in the Ve věži restaurant, which towers over the brewery. Here visitors can not only toast, but they can also purchase a tourist stamp, which the brewery has owned since last year.

Notes to editors:

-With total sales of 10,7 million hectoliters in the calendar year  of 2008 and with export to more than 50 countries, Plzeňský Prazdroj a. s., is the leading producer of beer in the Czech Republic and the biggest exporter of Czech beer. Main brands of the Pzeňský Prazdroj in the Czech Republic are Pilsner Urquell, Gambrinus, Radegast, Velkopopovický Kozel and nonalcoholic Radegast Birell.
-In the Czech Republic Plzeňský Prazdroj produces beer in three breweries - in the Plzeň brewery, in the Radegast brewery and in the Velké Popovice brewery. In the Czech Republic, there are 13 distribution centers, which supply beer in respective regions.
-The Plzeňský Prazdroj company is fully aware of its responsibility towards the environment and has accepted the policy for protection of the environment as one of its business philosophies. It mainly concentrates on care of water resources, purification of industrial waters, keeping down  CO2 emissions and other emissions, recycling, energy saving and making transportation more effective.
-Plzeňský Prazdroj, a. s., is a member of the global SABMiller PLC group, the second biggest beer producer in the world, with activities and distribution in more than 60 countries on six continents. Pilsner Urquell is an international flagship of SABMiller brands.


Contact:
Jiří Mareček
Public relations officer
724 617,219

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist. 

Note, the news release was first published in its local market on 21st October.

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