Quara joins the "Get your t-shirt on” Campaign to support volleyball (translation)
21 September 2009
Because it applauds Peruvian women's initiative and success
Lima, September 17, 2009.- Quara, an alcoholic beverage that recognizes and applauds Peruvian women's initiative and success, also identifies with volleyball values. This sport has demonstrated courage by fighting and winning successes for our country throughout the years. That is why we unite to the "Get your t-shirt on" campaign, which is being promoted by the Peruvian Volleyball Federation and the Congress.
During the campaign's presentation ceremony, Mr. Jorge Arriola, Quara's representative, said: "We have stood by volleyball for many years and now we stand by Quara, a drink inspired by women. We also reassure our commitment to this sport by giving 1,200 official t-shirts for the "Get your t-shirt on" campaign as a way of supporting our Volleyball Team. These t-shirt will generate an income of approximately S/50,000 that will be given to the Peruvian Volleyball Federation.
Thus, Quara supports this sport because it believes in its victories, it feels proud for its achievements and also because it seeks to contribute to its development. The official t-shirts for the "Get your t-shirt on" campaign as well as Quara can be purchased at local stores in Wong and Metro.
Quara has a refreshing, pleasant and singular flavor. This is a result of its fruit component, malted barley, low gas level and its 5 % alcohol content.
Quara will be available in two presentations: 310 ml and 610 ml, in a new and stylish transparent glass bottle with an innovative label printed in a way that the text is seen through the bottle.
Through Quara, Backus expands the market and continues innovating and increasing its brand portfolio and granting consumers of both sexes more possibilities to enjoy a pleasant drink for all occasions in a responsible manner.
For more information, contact:
Jorge Arriola / Juan Carlos Ibarra
Relaciones Públicas Deportivas
Backus - 311 3000
Samuel Saiz/ Carlos Solari
LLORENTE & CUENCA
This SABMiller subsidiary news release has been translated from its local market language to English language for publication on http://www.sabmiller.com/ We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.
Note, the news release was first published in its local market on 17/09/2009