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Cristal celebrates the passion that joins Peruvians, soccer, with the Botellas Peloteras (Translation)

4 September 2009

Promotion will be available nationally

- Cristal launches promotion of collectable bottles.
- They are 18 designs of: Alianza Lima, Universitario de Deportes, Sporting Cristal, Cienciano del Cusco, Alianza Atlético de Sullana and CNI de Iquitos.
- The promotion will be available from August 31st for 8 weeks. 

Lima, September the 2nd, 2009 -  Cristal, the Peruvian beer, once again redefines its passion for Peruvian soccer as well as constant innovation with the launch, Nationwide of a new collectible bottles' promotion, honoring the emblematic soccer team: Alianza Lima, Universitario de Deportes, Sporting Cristal, Cienciano, Alianza Atlético de Sullana and CNI de Iquitos.

That's how it was told to the press by Alvaro Ramos, Manager of  Cristal Beer, on a press conference. He was escorted by members of the teams. And said this important promotion consists of 18 different 330 ml models of bottles that  recognize the history, and trajectory, as well as the current players of such teams.

On regard of the design of the bottles, for the teams of Alianza Lima, Sporting Cristal and Universitario, 4 models have been developed: One model for the most representative players in the history of the club. Other institutional model will present the historic profile of the club. And the other two models will show the signatures of the most representative players of the actual panel. For Cienciano, Alianza Atlético de Sullana and CNI de Iquitos 2 models have been developed, showing the history of the club and the most representative icons of them

This promotion of collectible bottles will be available for a period of 8 weeks staring on Monday August 31st. The models of Sporting Cristal, Alianza Lima, Universitario will be available nationwide, while the ones for Cienciano only at Cusco, Puno and Juliaca. Alianza Atlético in Piura and Sullana. And CNI in Iquitos. For this promotion, Cristal Beer is thinking on commercialize approximately 1,200,000 collectible bottles.

The public will be able to get all the 330ml Cristal collectible bottles by buying 3 650 ml* bottles + S/ 2.50 in beer stores and another authorized retailers.

* In the cities of Cusco, Quillabamba and Trujillo they will be available by buying 2.1 litre bottles 100 of Cristal plus S/ 2.50. In supermarkets the offer is available for 1 six pack plus S/ 2.20


For more information, please contact:
Cecilia Quevedo / Dora Vallejos
Comunicaciones Externas Backus 311-3000
Samuel Saiz / Carlos Solari
LLORENTE & CUENCA
222-9491 anexos 225 / 220
ssaiz@llorenteycuenca.com
csolari@llorenteycuenca.com

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on http://www.sabmiller.com/. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.  

Note, the news release was first published in its local market on 2 September, 2009.

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