Sponsoring a radio show in Malawi
We promote responsible alcohol consumption in Malawi by sponsoring a weekly radio show that discourages underage drinking, pregnant women from drinking alcohol and anti-social behaviour. We also include responsible messages on all of our advertising.
Our campaigns: Pregnancy
National Alcohol Policy in Africa
We’re working with governments, public health experts, and non-government organisations to develop national alcohol policies to reduce alcohol-related harm.
In October 2007, Lesotho was the first African country to adopt a national alcohol policy, followed by Swaziland in 2008. Uganda, Zambia, Malawi and Ghana are working on policies tailored to their countries.
“Like most developing countries in sub-Saharan Africa, Lesotho is faced with serious social and economic challenges. The recently adopted National Alcohol Policy will certainly help us address and protect the rights of different sections of the community and Lesotho Brewing Company is to be commended on the role it has played.”
Honourable Lebohang Nts’ inyi,
Lesotho Minister of Tourism, Environment and Culture.
2009 will see the annual work plans implemented, overseen by the Lesotho National Alcohol Council. They will start to put in place plans to improve the capacity of law enforcement agencies to better enforce the law, public education and social marketing programmes, server training, education on lower-risk drinking and increased use of screening and intervention techniques.