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Supporting parents in the Canary Islands

In the Canary Islands, we’re helping parents of children aged between 6 and 13 to be good role models when it comes to drinking alcohol.

In ‘Los Padres Tienen la Plabra’ (‘It’s over to the Parents’), Petra Maria Pérez, Professor of Education at the University of Valencia, gives advice on how parents can talk to their children to discourage them from drinking alcohol.

The guide is distributed at educational centres and in collaboration with parents’ federations, including the National Catholic Federation of Family Parents and the Spanish Confederation of Associations of Parents of Pupils, with support from the Ministry of Agriculture.

Drink drive awareness campaign in the Canary Islands

In the Canary Islands, we’ve been working with The Brewers of Spain to send drivers a strong message: if you’re planning to drive, drink a non-alcoholic beverage. Or take public transport.

In 2004, the European Commission selected ‘La Cerretera Te Pide Sin’ (‘The Road Demands You Are Alcohol Free’) to be part of the European Road Safety Charter.

The programme is sponsored by the Department for Transport and is supported by the National Confederation of Driving Schools, the Spanish Association of Operators of Petroleum Products, the Royal Automobile Club of Spain, the European Automobile Commission and others.

Our campaigns: Drinking and driving

See how we're encouraging people not to drive drunk

A motorway with SABMiller's anti-drinking and driving campaign on an overpass