Romania

As part of their ongoing alcohol responsibility programme Ursus Breweries has launched the "desprealcool" website. This Romanian version of 'Talkingalcohol.com' provides consumers with accurate and balanced information about alcohol consumption.

At the same time the business launched 'Find your equilibrium', a long term campaign to present information on various aspects of alcohol consumption. The first stage of the programme launched in July 2010 was aimed at young people above the legal drinking age and provides information on alcohol consumption in social situations aiming to demonstrate that beer adds to the enjoyment of life for the overwhelming majority of people, when it is drunk responsibly. The campaign seeks to engage stakeholders groups in debates covering the implications of alcohol consumption, both physical and social.