Colombia 
Alcohol responsibility
Helping prevent beer sales to underage people in Colombia
‘Todos podemos ser padres’ (‘We can all be parents’) encourages retailers and customers to be vigilant about underage drinking – just as any concerned parent would be if they were present.
Retail staff, managers and owners receive training, and the message is reinforced through a variety of marketing materials.
Our campaigns: Retailer education
See what we're doing to help prevent irresponsible alcohol consumption
