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We can all be parents

non-alcoholic beer

In Colombia, Bavaria promotes a zero-tolerance approach to selling alcohol to underage people through its We can all be parents campaign.

The campaign – run in partnership with Fenalco (a social justice NGO) and the national police – focuses on educating retailers on the dangers of underage alcohol consumption, the importance of protecting minors and the legal implications and potential risks for their business if they are caught selling to minors.

Through the campaign, Bavaria has trained 32,000 retailers and conducted 59 national events for retailers, consumers, employees, the media and NGOs.