We partner and work collectively with others in our local markets to help discourage irresponsible drinking.
In the United Kingdom, where we are headquartered, we were the first alcohol company to sponsor the Drinkaware Trust.
The Trust is an independent, UK-wide body set up to positively change public behaviour and the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm.
International Center for Alcohol Policies
ICAP is a not-for-profit organization, supported by major producers of beverage alcohol. It is a resource for all those interested in alcohol policy worldwide. ICAP promotes dialogue involving the drinks industry, the research and public health communities, government, and civil society, encouraging them to work together.
Global Actions on Harmful Drinking
Global Action on Harmful Drinking is a consortium of initiatives dedicated to helping reduce the harmful use of alcohol. This work is the result of a collective commitment made by the chief executives of major international beverage alcohol producers to make a significant effort in the 2010-2012 timeframe to address harmful drinking through a combination of global and local actions, with an emphasis on low- and middle-income countries.