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Tackling drink-driving

A bus with the message 'Don't take a detour to prison'

Drink-driving has been a problem on the increase in Swaziland, particularly on the road between the busy towns of Mbabane and Manzini. To address this problem, Swaziland Beverages has partnered with a local transport service provider Mgewu Investment to provide free shuttle services ferrying consumers from identified outlets home after having consumed alcoholic beverages.

The service is offered to consumers during festive periods such as Christmas and Easter. The pick-up times are promoted in advance by the local media and outlets are engaged with to assist with the coordination and for permission for consumers to park vehicles at their premises overnight.

Our campaigns: Drinking and driving

See how we're encouraging people not to drive drunk

A motorway with SABMiller's anti-drinking and driving campaign on an overpass