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Vital statistics

14.21

Population (millions)

1999

Year of investment

4

Number of sorghum breweries

3841

Total size of beer market (hl 000)

31

Formal sorghum consumption per capita (litres)

  • 1 Forecast figures for 2011 from Plato Logic, March 2012.
Company name

Chibuku Products Limited

Management

Panashe Maisva, Managing Director

Contacts

View contacts for Malawi

Careers

Search and apply for vacancies in Malawi

Brand portfolio

Main brand

  • Chibuku logo
  • Maheu

Current business profile

Chibuku Products Ltd produces the iconic regional brands Chibuku and Maheu and employs over 500 employees. It is the sole commercial producer of formal sorghum beer in the country. The majority of its products are distributed directly, with the balance getting to market through distributors.

History

1999

SABMiller acquires the assets of Chibuku Products (Malawi) (CPL).

2001

CPL's operations are merged with those of Napolo Ukana to become the sole industrial producer of formal sorghum beer in the country.

With brewing operations in Blantyre, Malawi, Mangochi and Mzuzu, CPL is owned 50.4% by SABMiller Africa, 28% by the Bowler Beverage Company Ltd (BBCL) and 21.6% by the National Insurance Company.

Performance

Share of total formal sorghum market*

Bar graph of Total sorghum market share

99%

* Management estimates

Volume (hl 000)

Five-year summary
Bar graph of Volume (hl 000) - Five-year summary
  2008 2009 2010 2011 2012
Lager       1 1
Soft drinks   9 6 16 19
Other 783 940 865 760 827
Total 783 949 871 777 847

Formal sorghum consumption*

Graphic symbols of three people

3
litres per capita

* Source: Forecast figures for 2011 from Plato Logic, March 2012.

Investor relations contact

Janine Ackermann
Senior Manager, Investor Relations

janine.ackermann@sabmiller.com
Tel: +44 20 7659 2955
Mob: +44 75 5335 4051
Fax: +44 20 7659 0135

Alcohol responsibility

Sponsoring a radio show in Malawi

We promote responsible alcohol consumption in Malawi by sponsoring a weekly radio show that discourages underage drinking, pregnant women from drinking alcohol and anti-social behaviour.

Read the alcohol responsibility case study

Sustainable development

Project Mama raises awareness of HIV/Aids

Over the past year a project has been undertaken in partnership with MANASO, a national networking organisation for AIDS service organisations in Malawi to train 62 mamas as peer educators at three taverns in Lilongwe.

Read the sustainable development case study