Tanzania 
Performance
Current business profile
Despite cycling a strong comparative, lager volumes in Tanzania grew by 15% during 2012 attributable to the successful mainstream brand renovations of Safari and Kilimanjaro, as well as strong premium segment growth driven by Castle Lite. Our Mbeya brewery continues to serve the incremental growth in the south while an enhanced sales force, as well as increased cooler penetration, have led to market share gains. Grand Malt, a non-alcoholic offering, has performed particularly well.
Quarterly divisional seminar
October 2012
View slides from our latest Africa regional seminar.
Performance
Share of total beer market*
73%
* Management estimates
Volume (hl 000)
Five-year summary
| 2008 | 2009 | 2010 | 2011 | 2012 | |
|---|---|---|---|---|---|
| Lager | 2,625 | 2,731 | 2,617 | 2,749 | 3,147 |
| Soft drinks | 43 | 60 | 59 | 69 | 106 |
| Other | 75 | 90 | 116 | 156 | 211 |
| Total | 2,743 | 2,881 | 2,792 | 2,974 | 3,464 |
Beer consumption*
9
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.
Investor relations contact
Janine Ackermann
Senior Manager, Investor Relations
janine.ackermann@sabmiller.com
Tel: +44 20 7659 2955
Mob: +44 75 5335 4051
Fax: +44 20 7659 0135
Financial year 2013,
Africa quarterly divisional seminar, 22 March 2011Latest results
View Tanzania Breweries Limited interim results announcement