Supporting advice from medical professionals.
Women who are pregnant should either not drink alcohol or seek medical advice before they do so.
Doctors, midwives and other medical providers play an important role in providing detailed advice to women. We engage with other stakeholders to support the delivery of this advice.
Sponsoring a radio show in Malawi
We promote responsible alcohol consumption in Malawi by sponsoring a weekly radio show that discourages underage drinking, pregnant women from drinking alcohol and anti-social behaviour. We also include responsible messages on all of our advertising.
Working with medical providers to raise awareness in Italy
In Italy, we’re working with the Italian Brewers Association to raise awareness of the risks of drinking during pregnancy, including the risk of foetal alcohol syndrome.
Our programme, ‘Se Aspeti un Bambino, L’Alcohol Puo Attendre’ (‘If You are Waiting for a Baby, Alcohol Can Wait’), reaches patients with the help of over 5,000 gynaecologists.
The Italian Gynaecologist and Obstetrician Association helped to prepare the programme content which has been endorsed by the Ministry of Health.
Raising awareness in South Africa
In South Africa, our ‘Draw the Line’ campaign uses a variety of media – television, radio and billboards – to raise awareness of the risks of drinking during pregnancy.
Foetal Alcohol Syndrome
SAB Ltd have partnered with FASfacts, a local NGO based in South Africa to address the issue of Foetal Alcohol Syndrome. Foetal Alcohol Syndrome (FAS) is a set of physical and mental birth defects that result from a mother drinking alcohol during pregnancy. It is the most commonly preventable form of intellectual disability in the world. Most official medical and government guidelines around drinking during pregnancy recommend abstinence or low levels of consumption.