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Drawing the line in Swaziland

In Swaziland, ‘Draw the Line’ raises awareness of the dangers of drinking and driving. The programme runs throughout the year, with increased coverage during the festive season, and is carried out in conjunction with the Ministry of Public Works and Transport through its Road Safety Unit.



Our campaigns: Drinking and driving

See how we're encouraging people not to drive drunk

A motorway with SABMiller's anti-drinking and driving campaign on an overpass

National Alcohol Policy in Africa

We’re working with governments, public health experts, and non-government organisations to develop national alcohol policies to reduce alcohol-related harm.

In October 2007, Lesotho was the first African country to adopt a national alcohol policy, followed by Swaziland in 2008. Uganda, Zambia, Malawi and Ghana are working on policies tailored to their countries.

“Like most developing countries in sub-Saharan Africa, Lesotho is faced with serious social and economic challenges. The recently adopted National Alcohol Policy will certainly help us address and protect the rights of different sections of the community and Lesotho Brewing Company is to be commended on the role it has played.”

Honourable Lebohang Nts’ inyi,
Lesotho Minister of Tourism, Environment and Culture.

2009 will see the annual work plans implemented, overseen by the Lesotho National Alcohol Council. They will start to put in place plans to improve the capacity of law enforcement agencies to better enforce the law, public education and social marketing programmes, server training, education on lower-risk drinking and increased use of screening and intervention techniques.