Current business profile
CR Snow, our partnership with China Resources Enterprise Limited, is the leading Chinese brewer in terms of sales volume, with a national market share of approximately 21 per cent. Snow, the company's flagship brand, was developed from its local presence in Shenyang and is now the world's number one beer brand. During 2012, lager volumes grew 9% (4% on an organic basis) with acquisitions enhancing market share, as CR Snow sold in excess of 100 million hectolitres in a 12 month period for the first time.
View the presentation from our investor visit to China in June 2012.
Quarterly divisional seminar
View slides from our latest Africa and Asia regional seminar.
Total beer market share*
* Management estimate
Volume (hl 000)
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.