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Vital statistics


Population (millions)


Year of investment


Number of breweries


Number of bottling plants


Total size of beer market (hl 000)


Beer consumption per capita (litres)

  • 1 Forecast figures for 2012 from Plato Logic, March 2013.
  • * Including 3 cideries, one located in New Zealand
Company name
Carlton & United Breweries (CUB)


Ari Mervis
Chief Executive Officer


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Brand portfolio

Main brands

  • VB Beer logo
  • Crown logo
  • Carlton Mid logo
  • Peroni Nastro Azzurro,
  • Peroni Leggera,
  • Great Northern,
  • Foster's,
  • Cascade,
  • Redback,
  • Aguila,
  • Matilda Bay Fat Yak,
  • Matilda Bay Beez Neez,
  • Millers Genuine Draft,
  • Miller Chill,
  • Pilsner Urquell,
  • Grolsch,
  • Melbourne Bitter,
  • Strongbow,
  • Mercury Cider,
  • Bulmers Original,
  • Bulmers Blackcurrent,
  • Matilda Bay Dirty Granny



SABMiller and Coca-Cola Amatil form Pacific Beverages Pty Ltd, a joint venture to market, sell and distribute Peroni Nastro Azzurro, Pilsner Urquell, and Miller Genuine Draft in Australia. The venture also agrees to sell and distribute the portfolio of global premium spirits distributor Maxxium.


Pacific Beverages purchases Australian premium brewer Bluetongue Brewery.


Pacific Beverages announces the construction of a new brewery in New South Wales, which will initially add around 500,000 hectolitres of capacity.

In May, Grolsch is added to the international premium brand portfolio.


In March 2009, Peroni Leggera launched in Australia. Peroni Leggera is a crisp and refreshing lager with all the taste of the Peroni Nastro Azzurro, but is lower in carbohydrates, calories and alcohol. The lighter version is born of the original 1963 Peroni Nastro Azzurro formulation, using the same unique Italian ingredients and craftsmanship to create a crisp, refreshing and light taste.


In June 2010, the first brew is commenced at the new Bluetongue brewery at Warnervale, New South Wales with the first packaged product being produced on the 29th July 2010.

The brewery was officially opened on the 9th November 2010.


Foster's Group was acquired by SABMiller on 16 December 2011 providing exposure to Australia's strong economic growth prospects.


Pacific Beverages becomes part of Foster's, with the remaining share in the company being acquired from Coca-Cola Amatil.

In July Foster's Group changed its name to Carlton and United Breweries (CUB), reflecting a return to its heritage and core strength as a brewer of both beer and cider.