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Current business profile

CR Snow, a joint venture established by SABMiller and China Resources Enterprise, Limited in 1994, has been the leading brewer in China by sales volume for 7 consecutive years, with a national market share of approximately 22%. It has 95 breweries across the country and over 50,000 regular employees. Snow, the company's flagship brand, was developed from humble beginnings in Shenyang to the biggest beer brand in the world. During 2012 calendar year, lager volume grew 4% and Snow brand volumes approached the 100mn hectolitre milestone.

Investor visit

View the presentation from our investor visit to China in June 2012.

Download Investor visit presentation PDF (3.57Mb)

Front cover of our investor visit to China in June 2012 presentation

Quarterly divisional seminar: Asia Pacific

July 2013

View slides from our latest divisional seminar.

Download Quarterly divisional seminar PDF (8.24Mb)

Quarterly divisional seminar slide

Performance

Total beer market share*

Bar graph of Total share of beer market

21%

* Management estimate

Volume (hl 000)

Five-year summary
Bar graph of Volume (hl 000) - Five-year summary
  2009 2010 2011 2012 2013
Total 36,891 41,821 46,352 50,525 53,750
  • * These figures constitute SABMiller’s share on a percentage basis of volumes produced.

Beer consumption*

Graphic symbols of three people

36
litres per capita

* Source: Forecast figures for 2012 from Plato Logic, March 2013.

Investor relations contact

Katie Close
Senior Manager, Beer industry regional focus: Asia Pacific

Katie.Close@sabmiller.com
Tel: +44 20 7659 0113
Fax: +44 20 7659 0135