Current business profile
CR Snow, a joint venture established by SABMiller and China Resources Enterprise, Limited in 1994, has been the leading brewer in China by sales volume for 7 consecutive years, with a national market share of approximately 22%. It has 95 breweries across the country and over 50,000 regular employees. Snow, the company's flagship brand, was developed from humble beginnings in Shenyang to the biggest beer brand in the world. During 2012 calendar year, lager volume grew 4% and Snow brand volumes approached the 100mn hectolitre milestone.
View the presentation from our investor visit to China in June 2012.
Quarterly divisional seminar: Asia Pacific
View slides from our latest divisional seminar.
Total beer market share*
* Management estimate
Volume (hl 000)
litres per capita
* Source: Forecast figures for 2012 from Plato Logic, March 2013.
Investor relations contact
Senior Manager, Beer industry regional focus: Asia Pacific
Tel: +44 20 7659 0113
Fax: +44 20 7659 0135