Current business profile
In Poland lager volumes for 2012 were down 4% impacted by competitor price reductions and promotional activities along with planned destocking of wholesaler inventories. The beer market has been increasingly characterised by downtrading together with continued development of the modern trade, especially discounters, resulting in growth of the economy segment. In this environment our economy brand Wojak has performed well and gained market share however key mainstream brands and the premium segment have been negatively affected.
Annual Report 2012
Our Annual Report reviewing performance to 31 March 2012.
Quarterly regional seminar
View slides from our latest Europe regional seminar.
Share of total beer market*
* Management estimates
Volume (hl 000)
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.