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Blood donors get free non-alcoholic beer

Become a Blood Donor! campaign poster, and Birell beer bottle

Over the past few years the number of people voluntarily donating blood in the Czech Republic has decreased. In 2010, Plzeňský Prazdroj instigated a nationwide 'Become a Blood Donor!' campaign to raise awareness of the shortage and call for new donors to come forward.

This initiative began in the 1990s as a small regional project in response to an urgent lack of blood in the Ostrava transfusion centre. In response, the Radegast brewery in Nosovice introduced the idea of attracting first-time donors by offering Birell non-alcoholic beer.

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Reducing emissions in and outside the brewery

Brewery inside

Our brewmasters in the Czech Republic are dedicated to maintaining the integrity of Pilsner Urquell, the original pilsner beer first brewed in 1842. With no compromise on the quality and provenance of Czech brewing, we have introduced a range of energy saving measures to reduce carbon emissions across Plzeňský Prazdroj.

As a result, the business has achieved an energy reduction of over 8% per hectolitre of beer produced in the last twelve months. Our brewery in Pilsen, which brews Pilsner Urquell has performed better than average as energy use has reduced by over 10% per hectolitre over the same period. Amongst others, energy saving measures have included C02 heat recovery which enables heat to be recycled in the brewery and the shortening and insulating of steam pipelines.

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