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Map of Czech Republic Man holding up a glass of Pilsener Urquell next to barrels of beer
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Vital statistics


Population (millions)


Year of investment


Number of breweries


Total size of beer market (hl 000)


Beer consumption per capita (litres)

  • 1 Forecast figures for 2012 from Plato Logic, March 2013.
Company name

Plzeňský Prazdroj. a.s.




Paolo Lanzarotti
Managing Director and Chairman of the Board


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Brand portfolio

Main brands

  • Pilsner Urquell logo
  • Gambrinus logo
  • Velkopopovicky Kozel logo
  • Radegast logo
  • Birell logo
  • Frisco,
  • Gambrinus flavoured,
  • Fenix,
  • Master,
  • Klasik,
  • Primus

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The first Pilsner type, bottom-fermented pale beer is brewed in Plzen (Pilsen), in essence establishing the name of the Pilsner/Pils beer category now known worldwide.


The Pilsner Bier trademark is registered.


Plzeňský Prazdroj is formed as a joint stock company.


SAB Ltd acquires Plzeňský Prazdroj.


Plzeňský Prazdroj merges with Pivovar Radegast a.s. and Pivovar Velke Popovice a.s. to form Plzeňský Prazdroj a.s.


Plzeňský Prazdroj acquire rights to use protected geographical indication „České pivo“ (The Czech Beer)

Sustainable development

Pilsner Urquell

Turning waste into energy in the Czech Republic

This year, Plzeňský Prazdroj in the Czech Republic has worked on a number projects to help reduce its total energy use. One innovation is a device that turns draff (the grain left over after malted barley has been boiled and the liquid filtered out for fermentation) into a renewable fuel.

Read the sustainable development case study

Alcohol responsibility

Birell non-alcoholic beer

The responsible choice – non-alcoholic beer

SABMiller produces a number of non-alcoholic beer brands around the world. In the Czech Republic, non-alcoholic beer accounts for approximately 3% of the beer market. Plzeňský Prazdroj's Birell was established 20 years ago and in November 2012, was voted the non-alcoholic beer of the year by the Association of the Friends of Beer.

Read the alcohol responsibility case study