Czech Republic 
Overview
Vital statistics
- 10.21
Population (millions)
- 1999
Year of investment
- 3
Number of breweries
- 14,9771
Total size of beer market (hl 000)
- 1471
Beer consumption per capita (litres)
- Company name
Plzeňský Prazdroj. a.s.
- Website
- Management
Doug Brodman
Managing Director and Chairman of the Board- Contacts
- Careers
Brand portfolio
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History
- 1842
The first Pilsner type, bottom-fermented pale beer is brewed in Plzen (Pilsen), in essence establishing the name of the Pilsner/Pils beer category now known worldwide.
- 1895
The Pilsner Bier trademark is registered.
- 1994
Plzeňský Prazdroj is formed as a joint stock company.
- 1999
SAB Ltd acquires Plzeňský Prazdroj.
- 2002
Plzeňský Prazdroj merges with Pivovar Radegast a.s. and Pivovar Velke Popovice a.s. to form Plzeňský Prazdroj a.s.
Sustainable development
Taking an integrated approach to packaging reduction
Our Czech business, Plzeňský Prazdroj, recycles or reuses 92% of its packaging material returned (the Czech average is 69%), mainly through the use of returnable bottles, kegs and beer tanks.
Read the Taking an integrated approach to packaging reduction sustainable development case study
Alcohol responsibility
Debate addresses alcohol issues
In March 2010, Plzeňský Prazdroj, hosted a workshop with SANANIM, to encourage a variety of organisations to work collaboratively to reduce drink driving across Europe.
Read the Debate addresses alcohol issues alcohol responsibility case study