Italy 
Performance
Current business profile
Since becoming part of SABMiller, Birra Peroni has successfully grown its core brands Peroni and Nastro Azzurro. During 2012 domestic lager volumes were level with the prior year despite the impact of a deteriorating economic outlook. Declines in the first half of the year were recovered in a stronger second half supported by increased promotional activity. Peroni grew ahead of the prior year benefiting from expansion of draught volumes.
Annual Report 2012
Our Annual Report reviewing performance to 31 March 2012.
Quarterly regional seminar
View slides from our latest Europe regional seminar.
Performance
Share of total beer market*
19%
* Management estimate
Volume (hl 000)
Five-year summary
| 2008 | 2009 | 2010 | 2011 | 2012 | |
|---|---|---|---|---|---|
| Volume | 3,969 | 3,787 | 3,509 | 3,381 | 3,314 |
Beer consumption*
29
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.
Investor relations contact
Tristan van Strien
Senior Manager, Investor Relations
tristan.vanstrien@sabmiller.com
Tel: +44 20 7659 0136
Fax: +44 20 7569 0135
Financial year 2013,
Europe quarterly divisional seminar. 28 Sep 2010