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Vital statistics

59.41

Population (millions)

2003

Year of investment

3

Number of breweries

17,2481

Total size of beer market (hl 000)

291

Beer consumption per capita (litres)

  • 1 Forecast figures for 2012 from Plato Logic, March 2013.
Company name

Birra Peroni S.r.l.

Website

www.birraperoni.it

Management

Roberto Jarrín,
Managing Director

Contacts

View contacts for Italy

Careers

Search and apply for vacancies in Italy

Brand portfolio

Main brands

  • Peroni logo
  • Peroni logo
  • Read more about Pilsner Urquell
  • Wührer,
  • Raffo,
  • Perocino,
  • Peroni Double Malt,
  • Peroni Double Malt Red,
  • St. Stefanus,
  • Miller Genuine Draft

History

1846

Birra Peroni is established in Vigevano, just north of Rome, by Francesco Peroni. The company will become one of the true icons of beer production in the Italian beverage industry.

2003

Birra Peroni is acquired by SABMiller, the company’s first significant acquisition in Western Europe.

Sustainable development

Beer brewery

Improving energy efficiency at Birra Peroni

Since 1999, Birra Peroni has more than halved its energy consumption and now uses 110 MJ per hectolitre of beer produced.

Read the sustainable development case study

Sustainable development

A trainee receives his certificate at a ceremony at Rome's Town Hall

Training for disadvantaged young people

Since 2006 Birra Peroni has been working in partnership with Comunità di S.Egidio, a community group based in Rome, to provide hospitality training for disabled people to help them find permanent employment.

Read the sustainable development case study