Year of investment
Number of breweries
Total size of beer market (hl 000)
Beer consumption per capita (litres)
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The first Pilsner type, bottom-fermented pale beer is brewed in Plzen (Pilsen), in essence establishing the name of the Pilsner/Pils beer category now known worldwide.
The Pilsner Bier trademark is registered.
Plzeňský Prazdroj is formed as a joint stock company.
SAB Ltd acquires Plzeňský Prazdroj.
Plzeňský Prazdroj merges with Pivovar Radegast a.s. and Pivovar Velke Popovice a.s. to form Plzeňský Prazdroj a.s.
Taking an integrated approach to packaging reduction
Our Czech business, Plzeňský Prazdroj, recycles or reuses 92% of its packaging material returned (the Czech average is 69%), mainly through the use of returnable bottles, kegs and beer tanks.
Debate addresses alcohol issues
In March 2010, Plzeňský Prazdroj, hosted a workshop with SANANIM, to encourage a variety of organisations to work collaboratively to reduce drink driving across Europe.