Strategic approach

Integrating sustainable development into our business strategy

We believe that for SABMiller to achieve competitive advantage – and ultimately better profitability – sustainable development needs to be part of what we do every day. It needs to be integrated into our decision-making and the way we run our business

To better reflect our long-standing commitment to sustainable development we have revised one of our four strategic priorities that guide the management of our business. One of these priorities is now ‘to constantly raise the profitability of local businesses, sustainably’. Find out more about our Strategic priorities.

10 sustainable development priorities

This strategic focus is underpinned by our 10 sustainable development priorities. These define the material issues for our business and have been developed through extensive consultation internally, and also with external stakeholders.

The 10 sustainable development priorities are:

• Discouraging irresponsible drinking
• Making more beer but using less water
• Reducing our energy and carbon footprint
• Packaging, reuse and recycling
• Working towards zero-waste operations
• Encouraging enterprise development in our value chains
• Benefiting communities
• Contributing to the reduction of HIV/Aids
• Respecting human rights
• Transparency and ethics in reporting our progress.

They provide firm and consistent principles that our management teams can use as the basis to integrate sustainable development into business strategy, planning and decision-making at a local, regional and group level. More details on our priorities can be found on Our ten priorities page

These priorities take into account our commitment to the UN Global Compact as well as our support of the UN Millennium Development Goals.