Current business profile
Ursus Breweries has three breweries in Brasov, Buzau and Timisoara and a mini production unit in Cluj. During 2012 lager volumes declined by 8% in a market in which consumers have downtraded. This emphasis on the economy segment and bulk packs has involved heavy discounting and led to adverse brand and pack mix. Our performance was also impacted by planned wholesaler destocking in the second half of the year.
Annual Report 2012
Our Annual Report reviewing performance to 31 March 2012.
Quarterly regional seminar
View slides from our latest Europe regional seminar.
Share of total beer market*
* Management estimates
Volume (hl 000)
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.