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Map of Italy Women enjoying a bottle of Peroni
Italy map overlay showing location of our operations
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Current business profile

In 2013, domestic lager volumes grew 4% in Italy despite a particularly challenging economic environment and poor consumer sentiment. Growth was mainly driven by the mainstream and economy segments with Peroni benefi ting from the expansion of draught volumes and economy brand Wuhrer performing well in the off-premise channel. Premium brand Nastro Azzurro performed ahead of the prior year with the subdued market impacting performance in the on-premise channel while off-premise growth was supported by promotional activities. Despite negative sales mix and higher input costs, volume growth resulted in EBITA growth.

Annual Report 2013

Our Annual Report reviewing performance to 31 March 2013.

View our Annual report PDF (10.04Mb)

Front cover of Annual Report 2013

Quarterly regional seminar

View slides from our latest Europe regional seminar.

Download Europe seminar PDF (9.82Mb)

Quarterly regional seminar slide


Share of total beer market*

Bar graph of Total share of beer market


* Management estimate

Volume (hl 000)

Five-year summary
Bar graph of Volume (hl 000) - Five-year summary
  2009 2010 2011 2012 2013
Volume 3,787 3,509 3,381 3,314 3,458

Beer consumption*

Graphic symbols of three people

litres per capita

* Source: Forecast figures for 2012 from Plato Logic, March 2013.

Investor relations contact

Tristan van Strien
Senior Manager, Beer industry regional focus: Europe
Tel: +44 20 7659 0136
Fax: +44 20 7569 0135