Economic development through support for cultural heritage
In Peru, Backus y Johnston works to promote tourism in Quispicanchi province near Cusco. The project will run in partnership with the German development agency, GIZ, over three years and aims to boost employment and tourism in the region. The focus is on three main areas – the development of training and technical assistance for the handicraft industry, food and beverages, and local leadership.
This programme won the 11th contest of the National Fund for Job Training and Job Promotion (FONDOEMPLEO) and was selected for the programme of private public projects organised by GIZ in cooperation with the Peruvian-German Chamber of Commerce.
Our priorities: Enterprise development
Creating a healthier workforce
In Peru Backus has introduced its Vida Saludable ('Healthy Living') programme to improve the health of employees and boost productivity. The programme focuses on nutrition, physical activity and education.
Employees are offered monthly consultations with a nutritionist, either online or at regular brewery visits. Nutritional information has also been added to canteen menus. The scheme encourages people to take exercise and offers an annual medical examination with follow-up monitoring if required.
The result has been a falling incidence of poor health factors such as high cholesterol and obesity and a high level of satisfaction among those taking part.
Our priorities: People
Awards for sustainable development
Backus y Johnston has won three prizes – in the ninth edition of Premio Perú 2021 – two for its programme, Súmate, sólo +18 (only +18), and one for Ecoparque vive responsible (Ecopark Live Responsibly). These prizes aim to promote socially responsible behaviour among companies and to recognise those that show outstanding commitment to the development of Peru.
Súmate, sólo +18 is intended to combat the sale and consumption of alcohol among underage people. The campaign won first prize for its work with stakeholders and second prize for its work with consumers.
Ecoparque vive responsable seeks to improve the environment in Pucalpa through the restoration of environmental balance, the recuperation of the Amazonia forest and the conservation of endangered flora and fauna.