Peru 
Performance
Current business profile
Backus had another good year in 2012 aided by healthy economic growth. Lager volumes rose 10% as consumers continued to trade up from the informal alcohol sector. The roll-out last year of our business capability programme and direct sales service model allowed us to capture growth opportunities while generating operational efficiencies and differentiated value propositions to our customers. As a consequence, lager market share grew in both volume and value share terms to 93% and 95% respectively.
Annual Report 2012
Our Annual Report reviewing performance to 31 March 2012.
Quarterly divisional seminar
July 2011
Hosted by Karl Lippert, President of SABMiller Latin America.
Performance
Share of total beer market*
93%
* Management estimates
Volume (hl 000)
Five-year summary
| 2008 | 2009 | 2010 | 2011 | 2012 | |
|---|---|---|---|---|---|
| Lager | 9,390 | 10,245 | 10,241 | 11,307 | 12,399 |
| Soft drinks | 875 | 933 | 949 | 1,261 | 1,689 |
| Other | 14 | 28 | 17 | 6 | |
| Total | 10,265 | 11,192 | 11,218 | 12,585 | 14,094 |
Beer consumption
41
litres per capita
* Source: Forecast figures for 2011 from Plato Logic, March 2012.
Investor relations contact
Katie Close – Senior Manager
Beer industry regional focus: Latin America
katie.close@sabmiller.com
Tel: +44 20 7659 0113
Fax: +44 20 7659 0135
Financial year 2013,
Latin America quarterly divisional seminar. 05 July 2011