We are proud to have launched the first-ever commercial-scale, cassava-based clear beer, called Impala
Cassava is a difficult crop to use on a commercial scale, because the root deteriorates quickly once it’s been harvested. Yet it’s also one of the most widely-grown crops in Africa and so we saw an opportunity to create a new beer and a new market for subsistence farmers. By providing a mobile processing unit, cassava can be processed on the farm, ready for the brewery – and the farmers are able to earn an income from the crop, often for the first time.
Since we launched Impala in Mozambique in 2011, over 2500 smallholder cassava farmers have become part of the beer’s supply chain and we have won a number of major awards for this project, including Best Corporate Social Responsibility Initiative at the major industry event, Drinktec, and the Best Philanthropic Business of the Year at the African Achievers (AfIA) Awards.
The project has been such a success – and consumer reaction so positive – that we have already gone on to launch another cassava-based beer, Eagle, in Ghana, and have plans to follow suit in other countries in Africa.
Breweries across Africa are increasing their potential capacities with the development of new, modern production lines.
Swaziland Beverages is already reaping the rewards of its recent US$6m packaging-line upgrade, enabling the plant to meet global brewing standards as well as customer demand.
Meanwhile, Maluti Mountain Brewery in Lesotho is installing a new can-packaging line during 2014, with a capacity of 12,500 cans an hour. It will package beers including Maluti Premium Lager, Castle Lager and Carling Black Label, as well as Coca-Cola.