We are proud of using high-quality natural ingredients like barley and hops to brew some of the world’s finest beers
Nowhere more so than in Australia, where barley is the country’s second largest grain crop.
Australia boasts some truly impressive barley farms, which account for around 18% of the world’s barley trade and supply up to 90,000 tonnes a year to our Australian business, Carlton & United Beverages (CUB).
We impose extremely stringent specifications for malting barley, so despite the abundance of barley, only a handful of Australia’s 1,267 registered growers are qualified to supply the grade needed for our premium beer, Crown Lager.
And in 2013, our brew masters decided to set the bar even higher, vowing to find the country’s top malting barley growers so they could be sure they were buying from Australia’s finest suppliers.