MillerCoors is celebrating a quadruple success at the 2016 World Beer Cup – with Meantime Brewing Company also scooping a medal in the event known as the ‘Olympics of beer’.
The latest edition of the World Beer Cup received 6,596 entries from 55 countries, a new record high that smashed the previous entry figure of 4,754 from the 2014 event.
So many entries generated extremely tough competition across all 96 beer style categories, including three in which MillerCoors brands tasted success. In the Light Lager category Miller Lite won the gold medal, while Miller High Life was awarded the silver medal in the class dedicated to American-Style Lagers.
In addition, Blue Moon First Peach Ale received the gold medal in the Fruit Wheat Beer category, with Meantime Brewing Company’s Raspberry Wheat Beer taking bronze in a remarkable Anglo-US double success for brands in the SABMiller family. First Peach Ale is a recent addition to the Blue Moon family; it is a Belgian-inspired Brown Ale with a slightly tart peach note balanced with caramel malts.
Perhaps more impressive still was MillerCoors’ triumph in the Champion Brewery and Brewer Awards, which marked the culmination of the 2016 World Beer Cup. The winners here are determined from performances in the individual beer categories, and thus represent something of a brewing ‘hall of fame’.
Our Milwaukee-based Miller Brewing Company team was declared Champion Brewery and Brewmaster in the ‘large brewing company’ category. This is the third time the Miller brewing team has received this award, after successes in both 2004 and 2006. It also keeps the prize in the MillerCoors family, following the 2014 success of Golden Brewery in Colorado.
About the World Beer Cup
The biennial World Beer Cup is the brainchild of the US-based Brewers Association (BA). It was founded in 1996 to celebrate the art and science that goes into making great beer, and since then has grown exponentially in scale and industry prominence.
It is fondly referred to as the ‘Olympics of beer’ and, in true Olympian spirit, it pitches the giants of the brewing industry alongside smaller producers, such as microbreweries and brewpubs. The top performers are duly awarded Olympic-style gold, silver and bronze medals.
“Brewing has no boundaries or borders,” said Charlie Papazian, BA founder. “The World Beer Cup recognises the very best in the global community of brewers – their innovation, creativity and the craft of beer and brewing.”