2M has been crowned Grand Champion 2015 at the African Beer Awards
The lager, with its delicate, malty character, passed the ultimate taste-test, outshining 56 other entries from 22 breweries and 15 countries.
This success was matched by three other SABMiller beers, which were victorious in the contest’s other categories despite tough competition from across the continent. It’s the second time we have swept the board at the event: this time, judges with a collective 900 years of tasting experience singled out our beers as firm favourites.
Of course, 2M did have the home advantage this time around. Judging took place at the Institute of Brewing and Distilling’s African convention in Maputo, Mozambique. It’s the hometown of 2M, which was named after the Mac Mahon brewery where the beer was first crafted. The light lager perfectly suited the relaxed atmosphere of a convention held a stone’s throw from one of the city’s idyllic beaches.
“Because we were in Mozambique, 2M was available throughout the convention,’ says Paul King, our Chief Brewer for Africa, ‘SABMiller’s commitment to quality really shone through the entire event. Not only the judges, but also hundreds of the delegates commented on how clean, crisp and drinkable the beer was throughout the week – and that it was extremely fresh and consistent.
‘The brewery was ecstatic with the win and the local team celebrated in style! This award speaks to the ongoing hard work of our African teams.
And Paul is quite clear on where the credit lies: ‘It’s our people who really deliver these outstanding beers,’ he says. ‘Of course, we’re investing in our breweries and continually enhancing our work practices; but our success all boils down to the dedication of our talented teams who run the breweries twenty-four seven.
‘We very consciously work on developing local talent. Our African team’s passion and eagerness to learn is inspirational.’