Since the launch of Impala in Mozambique more than 40,000 tonnes of raw cassava has been purchased benefiting over 7,500 smallholder farmers and their families. These farmers are able to sell their crops to the brewery and in turn are supported to improve their farming practices and skills.
For many, it’s the first time they’ve made an income from their farm – reflected in the fact that three months into the scheme the number of bicycles in one district doubled!
And at the mobile processing unit sites, a borehole is dug that supplies water for local communities as well as the plant.
There should be other health benefits, too. In a few years we predict that affordable beers like this, made to consistent quality standards, can replace some 25 million servings of potentially harmful home-brews.
The Impala project was named Best Corporate Social Responsibility Report or Initiative at the Beverage Innovation Awards announced at Drinktec in Germany in 2013 and it has also won a number of other awards. And its success doesn’t end with the accolades.
The potential for similar schemes is vast. Cassava is the most widely grown, yet the least commercial crop in the whole of Africa, and we have already launched other cassava initiatives in Ghana and Zambia.
So if you live, work or travel in Africa, make sure you try one of our cassava brands. We predict you’ll be pleasantly surprised.