A century of brewing excellence at Cervecería
“Hondurans love and respect Cervecería Hondureña (CHSA),” says Boyce Lloyd, President of SABMiller’s Honduran business. “I can’t tell you how often I see a smile when someone learns I work here – not because of my position at the company, simply that I work here.”
For generations now, the people of this Central American country have been drinking Salva Vida, originally launched in 1916 in the bustling port-city of La Ceiba. After a hundred years of change and evolution, today they can also enjoy locally brewed Imperial, Barena, Port Royal and Miller Lite, plus a whole range of juices, waters, malts and soft drinks produced and bottled by Cervecería Hondureña under licence of The Coca-Cola Company. In fact, it’s now so well regarded that local people simply call it Cervecería, meaning ‘the brewery’.
Honduras is a developing country, so Cervecería plays a major part in national life by providing people with economic opportunity and is considered an employer of choice. The business contributes 3.1% to GDP, makes up 18% of the manufacturing sector and is the biggest single taxpayer in the country, contributing nearly 6% of tax revenues.
But it’s through football, of course, that many people really get to know Cervecería’s beverages. “People here live for soccer; the average Honduran man likes nothing better than to get together with his mates, watch a game and have some beers,” says Lloyd. Salva Vida, the flagship beer of Cervecería Hondureña, sponsors teams from the national side through to the local leagues.