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SABMiller plc Annual Report 2007

The global beer market

A view from an independent consultant

While the current economic conditions present real challenges that must be managed, several underlying dynamics still favour global brewers. Within that environment, the companies that can best balance great day-to-day execution with disciplined investment in brands and capability will create important long-term competitive advantages for themselves.

Five dynamics are asserting strong influence over the global beer market

Consequently, three critical implications exist for global brewers

Charlie Frenette is an independent consultant with extensive experience in the global beverage industry. He served as a non-executive director of the Miller Brewing Company from 2004-2008.

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