: Miller Brewing Company, Milwaukee, USA
Miller Brewing Company (Miller) is the second largest brewer in the USA. The company’s brands include Miller Lite, Miller Genuine Draft, Miller High Life, Milwaukee’s Best, Pilsner Urquell, Peroni Nastro Azzurro and Foster’s Lager.
Miller is two years into a turnaround plan that has resulted in major internal reorganisation, closer ties with distributors and a greater focus on marketing. So far, the impact of these changes has included sustained volume growth in the company’s main brand, Miller Lite, and organic growth in overall market share for the company for the first time in six years.
Miller’s plan is to continue to invest strongly behind its brands, its people and its processes with the objective of achieving sustained growth in the world’s most profitable beer market.
|Total number of breweries
|Total brewing capacity (hls 000s)
|Total volumes sold (hls 000s)
| – Lager
| – Lager – contract brewing
| – Carbonated soft drinks (CSDs)
|Average number of employees
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