Managing our partnerships
We seek to apply our business principles when working with partners. For example, SABMiller has extensive beverage interests in both fruit juices and carbonated soft drinks and operates as a bottler for The Coca-Cola Company (TCCC). In this business partnership, TCCC owns the brands, decides on the products’ contents and promotes them through advertising in the market place. Our role is to source ingredients and packaging, to run the bottling lines and distribute the final products.
We take into account TCCC’s approach to responsible marketing, and share a joint commitment to the conservation and preservation of scarce natural resources. As the manufacturer, we play the lead role in water conservation, energy efficiency and waste management. Much of our production is in re-usable glass bottles and our businesses also support a range of community recycling initiatives.
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