International premium brands
The final contributor to growth is exploiting the potential of our international premium brands. The premium sector is growing faster than the total beer market and accounts for a disproportionate share of its profits. We therefore see good opportunities for brands such as Miller Genuine Draft, Pilsner Urquell, Nastro Azzurro and Castle. Our approach is to refine and develop our local brand portfolios and enhance them with our international brands where appropriate. Miller Genuine Draft, for example, is already doing well in Russia and South Africa and is likely to be suited to Chinese tastes.
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