Talking alcohol

It’s important for alcohol companies like SABMiller to provide accurate and balanced information about our products, enabling consumers to make informed choices about what to drink and when.

We take a holistic approach to communicating with consumers; where it’s not already required, for example, we include messages on our product labels about not drinking when underage, driving or pregnant.

Our website provides ingredient and nutrition information for each of our brands, along with videos, webinars, interviews and fact sheets on the effects of alcohol, on people and within society.

We consulted with experts in epidemiology, toxicology and medicine and used information from a wide range of reputable sources to build an accurate picture of the effects alcohol can have on consumers’ bodies and their minds.

Now available in 11 languages, including recently launched sites in Chinese, French and Portuguese, we had more than 598,000 visits to the site in the year 2015, with over 1.4 million page views.

On the site the user can:

  • take an interactive trip through the human body to see how it processes alcohol;
  • see information about what causes a hangover, or about more serious conditions such as cancer, diabetes and liver disease;
  • find commentary from experts who explore issues relating to health, parenting, binge-drinking, drinking and driving, and policy approaches;
  • find out what beer is, how it is made and where the alcohol in beer comes from; and
  • see the alcohol content, calories, cereal gains and carbohydrates in more than 200 of our most popular beer brands.

Feedback from stakeholders:

I was impressed. The content was very readable and relatively simple for a layman, yet not trivial.
Dr Alfred I. Neuget | Professor of Medicine and Epidemiology and expert consultant on the project
At Drinkaware we know that making informed choices about responsible drinking depends on having accurate information in an easily accessible form. With that in mind, it is good to see a new website from SABMiller that gives an insight into how alcohol can be enjoyed sensibly, as well as some of the consequences of alcohol misuse.
Derek Lewis | Former Chief Executive, Drinkaware Trust, United Kingdom

Responsible brewing and marketing

We brew and market our beers in a responsible way

Training our staff

We train our staff on alcohol responsibility

Moderate and responsible drinking

The way we engage with society is outlined within our Sustainable Development Shared Imperatives