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Business collaboration

We work with other businesses to foster meaningful dialogue and ensure that we are at the forefront of thought leadership in the area of responsible consumption and economic development

At SABMiller we understand that our reputation is intrinsically linked to the reputation of everyone who produces, sells, or consumes beer and other alcohol beverages.

We collaborate with a range of coalitions that build bridges with stakeholders interested in achieving a healthier and more sociable world by reducing the prevalence of alcohol abuse. Irresponsible drinking is a common, preventable risk factor for certain diseases and a cause of a range of family and societal problems.

By working with multi-stakeholder organisations, we can reflect on new ideas and concerns, learn about and adopt best practice, and lead promising initiatives that bring to bear our understanding of the highly diverse cultures and national contexts in which alcohol plays a part.

We participate in business coalitions such as the Business Industry Advisory Group, the International Alliance for Responsible Drinking (IARD), the World Federation of Advertisers, and the Confederation of British Industry (CBI).

The way we work with these organisations differs depending on their membership and goals. We also work with local, regional and national organisations within our markets; more information about those organisations can be found on our local company websites.

Business Industry Advisory Group

Through our membership of the CBI, we participate in the Business Industry Advisory Group to the OECD (BIAC). Officially recognised since its founding in 1962 as being representative of the OECD business community, BIAC members participate in meetings, global forums and consultations with OECD leadership, government delegates, committees and working groups.

Visit the BIAC website

International Alliance for Responsible Drinking

The International Alliance for Responsible Drinking (IARD) is a global organisation supported by leading beer, wine and spirits producers.

Central to IARD’s mission will be supporting and accelerating the implementation of the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking announced in late 2012. These five-year commitments commencing in 2013, cover five core areas: strengthening and expanding marketing codes of practice; providing consumer information and innovating products responsibly; helping to reduce underage drinking; reducing drinking and driving; and enlisting the support of retailers. These commitments follow from 36 jointly sponsored programmes in 18 countries to help address drink-driving, underage drinking, and non- commercial alcohol in 2010-2013.

IARD will work to promote effective policies and programmes, as well as contribute to an informed dialogue through balanced and evidence-based science.

Visit the IARD website

Confederation of British Industry (CBI)

The CBI provides a voice for British employers at a national and international level with the aim of promoting positive business conditions in which businesses of all sizes and sectors compete and prosper for the benefit of all.

We collaborate with the CBI to gain insight into the UK and international policy arenas and to bring our insights to bear on the challenges of alcohol abuse in the wide range of markets where we operate.

Visit the CBI website

Worldwide Brewing Alliance

The WBA was established in 2003 with the objective of disseminating and exchanging good practices and information on social responsibility, environmental sustainability and product integrity.

We work with the WBA to share information on our global social responsibility initiatives, which are then made available publicly on its website. The WBA also shares this information with other industry organisations such as ICAP.

Visit the WBA website

World Federation of Advertisers

We have worked with the WFA on the development of responsible advertising standards for alcohol beverages across Europe, alongside seven other alcohol companies. The aim is to ensure that all alcohol advertising in Europe meets the high standards agreed amongst the members of the group, and that this is audited and assured by an independent third party. We have incorporated these standards into our Policy on Commercial Communication to ensure that our policy framework meets internationally recognised best practice standards.

Visit the WFA website


We work in partnership with organisations to share approaches and knowledge

Responsible brewing and marketing

We brew and market our beers in a responsible way

Talking alcohol

We believe people should make informed decisions about drinking alcohol based on accurate, balanced information.