Explore beer

Beer, Wine and Spirits Producers' Commitments

SABMiller is one of 13 industry leaders that have committed to a five-year global plan to reduce the harmful consumption of alcohol

In 2012, in response to a call by the World Health Organization and its member states to reduce the harmful consumption of alcohol, SABMiller joined with 12 other alcohol industry leaders and committed to a five-year global action plan to improve our performance in this area. The action plan is called the ‘Beer, Wine and Spirits Producers’ Commitments’ or, more informally, the ‘CEO Commitments’. These commitments require us to:

  • reduce underage drinking;
  • reduce drinking and driving;
  • strengthen and expand marketing codes;
  • improve consumer information and create new products in a responsible way; and
  • enlist the support of retailers to reduce harmful drinking.

SABMiller has been working for decades to reduce the impact of alcohol abuse; but what makes this initiative special is that it commits the 13 largest producers of beer, wine and spirits to a globally coordinated approach. We are all pleased with the actions that we have taken and the progress we have made, but we are also aware that there is still work needed to lead the industry down a more responsible and more sustainable path.

This year we have shared information on key performance indicators in the following areas:

Reducing underage drinking:

  • engaging with external stakeholders to implement existing regulations; and
  • educating young people, and other stakeholders that influence their behaviour, about the risks of underage alcohol consumption.

Strengthening and expanding marketing codes of practice:

  • ensuring that there is non-industry participation in self-regulatory systems wherever possible; and
  • including clauses in our contracts with marketing agencies to ensure that they take into account SABMiller’s policies on responsible marketing.

Providing consumer information and responsible product innovation:

  • not including stimulating additives in our beers; and
  • not marketing our beers as having energising or stimulating effects.

Our information has been combined with the other signatories to the commitments and released in a public report which you can read more about here.


Related stories